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About us


Who We Are

Dr Wilfred’s 4dogs is an online business that specializes in selling high-quality dog grooming products. Our selection includes everything from shampoos and conditioners to dog treats & leads designed to keep your dog looking and feeling their best and kept safe and secure.

Our team is made up of dog lovers and grooming experts, who have carefully chosen each product in our inventory to ensure that it meets our high standards for quality and effectiveness. We understand that your dog is a beloved member of your family, and we provide you with the best products to help you care for them.

At Dr Wilfred’s, we are committed to providing excellent customer service and support. If you have any questions or need assistance selecting the right products for your dog, our friendly and knowledgeable team is always here to help you discover everything we have to offer for your furry friend!


Dogs come first, always. Their health and happiness is our top priority.


The Dr Wilfred’s range of products was formulated & developed in blind tests with over fourteen formulations over a period of twelve months with vets to be able determine the best grooming wet range for dogs.

The aim of the blind tests was to determine the washing action of the shampoos, the ease of application of products, the coat condition after use of products and the effect (if any) of using certain fragrances & strength of fragrances on the dog’s senses.

The results culminated in the 3 products (the fourth product gloss soon to be launched) with a very low coconut fragrance so as not to affect the dog’s sense of smell. Many products openly advertise fragrances which can adversely affect dogs sense of smell.

The tests also looked at the pH levels of different products used and the benefits or adverse effects an acid pH had on dog’s skin.

A dog’s skin pH is in  an optimal condition at a level of pH 7 – 7.8, and regular testing of products showed no adverse effects to the dog’s skin. No itching, drying or flaking. Unlike humans, dogs do not have an acid mantle but do have their own protection in their fur and natural oils contained in the skin, so it is important that topical products used to wash  & groom your dog have a mild washing action and low fragrance.

Artificial scents, fragrances, and colours tend to be harsh and may cause allergic reactions as well as stripping away protective oils from a dogs coat & skin, University research has found certain cases where sulphate sodium salts (which could result in too much cleaning) can cause irritation & drying and can also cause significant trauma if it comes into contact with your dog’s eyes.

Mission & Promise

Mission: Our mission is to provide high-quality, specifically formulated shampoo and conditioner products that are specifically formulated for dogs. We believe that every dog deserves to look and feel their best, and our products are designed to help them do just that.

Promise: We promise to use only the best ingredients in our products, with no harsh chemicals or additives. Our shampoos and conditioners are gentle, effective, and safe for dogs of all breeds and sizes. We are committed to providing excellent customer service and to making products that will help you keep your furry friend clean, healthy, and happy.



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